Ask the Experts

What the ASA’s call on Prezzo’s ad means for bottomless deals advertising

What ASA ruling on Prezzo means for bottomless deal advertising

Prezzo was left with a hangover after its all-you-can-drink prosecco promotion was banned by the Advertising Standards Authority (the ASA). Here Duncan Reed, legal director at UK law firm TLT, examines why restaurants might need to rethink their marketing approach for free-flowing and bottomless drink deals. 

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