Let's get social: Twitter launches #RestaurantWeek to help promote industry

#RestaurantWeek will take place on Twitter on 2-8 June 2014

Twitter has launched a new initiative - #RestaurantWeek - to help the UK restaurant industry boost business and connect with customers.

Running from 2-8 June 2014, #RestaurantWeek will see Twitter ‘shine a light’ on the UK & Ireland’s restaurant industry and encourage operators to give customers some insight into the day-to-day running of their business.

Restaurants from across the UK and Ireland are being asked to take part by tweeting with a specific hashtag each day. Every day’s hashtag will cover a different aspect of the restaurant industry and Twitter said participating businesses can join in ‘with as few or as many as they like’.

Twitter is also holding a free webinar ahead of the week to educate restaurant owners, managers and marketers on how they can use the digital platform effectively.

The webinar will be free to join on two dates in May, with topics to be covered including customer service, offers and deals, converting followers to customers, and tips of how get more followers.


Social engagement

#RestaurantWeek is being supported by the British Hospitality Association, OpenTable, and the Restaurants Association of Ireland.

BHA chief executive, Ufi Ibrahim said: “Culturally, eating out is now part of everyday life — 20 million of us eating at least one meal out of the home every single day. This provides the industry with the most amazing potential to engage customers more deeply via social media.

“That’s why we are so pleased to be working with Twitter to support our members in tapping into this potential via #RestaurantWeek. We are confident that the webinars will offer our members a fantastic and highly beneficial tool for communicating directly with their customers and bringing their restaurants to life online.”

#Socialchef

Restaurants’ use of social media was a key topic of discussion at this year’s Hotelympia, with Karen Fewell, marketing director at Digital Blonde, suggesting that chefs should get involved with social media networks to promote their businesses.

A report from Digital Blonde revealed that just over 90 per cent of chefs believe social media is a great way to increase footfall for their restaurants, and a poll conducted by BigHospitality confirmed that people believe chefs need to move with the times and connect with their customers online.

Restaurants can sign up to receive more information about #RestaurantWeek and the webinar programme at https://twitter.twimg.com/RestaurantWeek. 

Related News

Caffe Culture offers the opportunity to sample products from small independent suppliers as well as the largest brands.

Caffe Culture Show 2014 Preview

All American restaurant in London, The Diner, creates a menu of 32 World Cup burgers to celebrate one month countdown to the World Cup. Photo by Geoff Caddick/PA Wire

#WorldCup2014: What’s the hospitality industry doing?

Infographic: Optimising hospitality marketing through the five stages of travel

Chief executive of the British Hospitality Association Ufi Ibrahim believes the Big Hospitality Conversation has been changing young people’s lives

Local businesses come together for the Big Hospitality Conversation Manchester

Boutique hotels need to change their approach to social media

#Socialhotel: Do boutique venues have it wrong?

#RestaurantWeek kicks off Monday 2 June

#RestaurantWeek: Over 1,000 venues set to participate in Twitter event

Karen Fewell, aka Digital Blonde, revealed her social media S.E.C.R.E.T

Expert reveals digital marketing S.E.C.R.E.T

Chefs are increasingly using the #foodporn trend to their advantage

60-Second Skill: Using #foodporn to your advantage

Social media success requires effort and commitment

How to make social media benefit your hospitality business

52 per cent of Twitter users get information about restaurants using the platform

#SocialRestaurant: 78% of negative tweets posted while customers are inside restaurants

Adding descriptions to photos can increase desire and make a dish seem more appetising.

#Socialchef: Storytelling key to enticing diners in

New YouTube series Bites by Get Lifted TV is set to explore a number of ‘undiscovered’ eateries

New YouTube series to explore independent London eateries

Social enterprise: Twitter has fast-become the go-to networking site for a large proportion of the restaurant industry

#SocialRestaurant: How to use Twitter effectively

Members of the industry interested in apprenticeships can join the debate on Twitter this Thursday by including the hashtag #qactnow to the post

Hospitality Guild to hold second Twitter debate on apprenticeships

The #AskMark Twitter Q&A with chef Mark Sargeant takes place on Monday, 31 March between 2-3pm

#AskMark: Get career advice from Mark Sargeant in our live Twitter Q&A

The hospitality industry is notorious for having a high turnover of staff, with employers often on the look-out for new talent

Act NOW! Twitter debate reveals benefits of pre-employment training

Social enterprise: Admiral Taverns wants its licensees to engage with customers using online platforms to ultimately drive sales

Admiral Taverns launches social media course for licensees

Social Enterprise: Can the likes of Twitter, Facebook and Google= really bring in extra hotel guests? #AlmostCertainly

#SocialHotel: Five top tips for social media success

Customers have come to rely on Facebook and Twitter as a convenient way of connecting with businesses

Social media remains ‘missed opportunity’ for hospitality businesses