Staycation nation: UK's top 20 holiday hotspots experiencing £12bn domestic tourism boost

Britain is GREAT: The UK's top 20 holiday destinations vary from bustling cities to rural retreats

Despite a grey and rainy past few days, more hot weather is reportedly on the horizon and the UK’s hospitality and tourism businesses are already cashing in: The ‘staycation’ trend is bigger than ever, with 41 million Brits choosing to holiday at home this year.

According to a survey of 3,000 Britons by budget hotel chain Travelodge, 65 per cent of British adults are taking a staycation this year – up from 41 per cent last year and 35 per cent in 2011.

As a result, the country’s top 20 favourite holiday locations (scroll down for interactive map) will see an economic boost of more than £12bn between them, with Travelodge boss Grant Hearn claiming ‘this is the start of our 2012 Olympic legacy gain’.

“The Staycation trend accelerating to record levels and boosting our economy by £12 billion this year is a welcome sign,” said Hearn, who last week announced he would be leaving the hotel group.

And the economic boost is not just confined to the big cities – more than 17 million Brits are expected to visit one of the nine rural locations that appear in the top 20 destinations list. The total spend from these visits will inject an extra £5.2bn into these rural economies.

Interactive map: Top 20 staycation destinations


View UK staycation destinations 2013 in a larger map

City locations account for six of the top 20 destinations, with capital cities London (4.2 million UK holiday visits in 2013) and Edinburgh (4.1million) respectively dominating the top places in the 2013 Staycation charts.

The most popular rural destination is the Lake District, with 3.2 million annual holidaymakers set to boost the local economy by almost £1bn. Other popular rural locations are the Scottish Highlands and Dorset.

The recent spell of hot weatheralso brought a welcome boost for many of the nation’s hotels, restaurants and pubs,and the UK’s bellweather seaside destinations have been reaping the benefits, with five coastal locations benefiting from £3bn in domestic tourism spend.

Cornwall is expected to have 3.2 million visitors by the end of the year, boosting the local economy by £972 million; Devon is benefitting from £640 million thanks to 2.1 million holidaymakers; and Blackpool’s 1.8 million visitors are boosting the town’s local economy by £550 million.

Taking tourism seriously

When citing reasons for choosing to holiday at home, a third of respondents stated that it is cheaper to holiday in the UK than abroad plus it is better value for money. With this coming as such good news for the country’s hospitality and tourism industries, Hearn added that ‘we cannot sit on our laurels’.

“As one of Britain’s biggest business sectors, the opportunity to grow is still great,” he said. “We are no way near to unlocking the true potential of our industry.

“British tourism needs to be treated like a series business sector and Government needs to move our industry from the Department of Culture Media & Sports to the Department for Business, Innovation & Skills. Lack of immediate action is costing jobs, growth and investment.”  

Travelodge’s survey is backed up by research from hotel comparison website Trivago. Based on searches for holidays between 1 June and 30 September, 16 of the top 50 most popular destinations are situated in the UK – a sharp increase from 2012, when only two UK destinations featured on the list.

London has moved from the 10th most popular destination in 2012 to the number one this year. Other UK areas in the top 20 are Edinburgh, Manchester, York, Liverpool, Brightonand Glasgow.

How did the recent hot weather affected your business? Are sales on the up as more people are choosing to holiday at home? Let us know by voting in our poll and leaving a comment below.

Related News

The London Olympics have continued to impact tourist trade in the UK with many hotels reporting a boost to occupancy this year

Olympic 'bounce' giving UK hotels a welcome boost

Hospitable city: Edinburgh now boasts five Michelin-starred restaurants, along with a diverse hospitality offering

Hospitable cities: Spotlight on Edinburgh

The Coffer Peach Tracker analyses the monthly performance of 27 operating restaurant and pub groups

Summer sales up for London’s restaurants and pubs

Sandy McCallum, owner of Bryn Woodlands House B&B in Colwyn Bay, is one of many B&B owners and hoteliers fully booked for the Bank Holiday weekend

Warm weather offers August Bank Holiday trade boost for industry

Omni Rothschild, general manager at Kensington's Presidential Apartments, believes the positive boost to the UK economy should help the hospitality industry grow

Restaurants, hotels and pubs at busiest since 2007, yet profits fall sharply

The UK is growing in appeal as a tourist destination among Brits as well as a number of international markets, including the US, Canada and China with London the most popular destination within the UK

UK grows in appeal to US travellers and staycationers

Cumbria Tourism kick-started the programme in August 2012 with adverts appearing in the Underground

Growing Tourism Locally campaign pays dividend for England’s tourism

London's calling: Restaurateurs Gordon Ramsay and Vivek Singh say they are in the 'global food capital'

The London Story: What makes the 'global capital' so hospitable?

Hospitable cities: The ‘staycation’ trend is bigger than ever, with 41 million Brits choosing to holiday at home last year

Travellers’ Choice: Top 10 UK tourism hotspots

Staycation nation: Over a third of British households will take a short domestic break this easter

Happy Easter: Top 20 staycation destinations revealed

Hotels expect record-breaking summer season post-Brexit

Hotels expect record-breaking summer season post-Brexit

Shining Success: Seveal UK hospitality businesses, including hotels in Colwyn Bay, are reporting an increase in trade as a result of the recent heatwave which is set to continue

Hospitable Heatwave: UK hospitality businesses boosted by hot weather

The sweltering temperatures have lifted sales at a clutch of big brewery chains

Warming up: Pub sales boosted by heatwave

Tourism red tape: The Government has been warned this week's Budget will hinder the drive to attract more tourists to the UK

Government warned Budget 2013 policies do nothing to help UK tourism

British seaside destinations are set to be popular with a third of British holidaymakers this summer as the staycation trend continues to rise

Increase in Brits holidaying at home in 2012 could raise extra £1.5bn for industry

London has replaced Cornwall as the top destination for domestic tourists this year according to Travelodge's annual holiday report

Two-thirds of Brits to holiday at home this summer says Travelodge survey

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.