Corporate Responsibility: Ten top tips

A mixture of local and national projects will help keep your staff motivated

Trouble beginning your journey toward becoming a more responsible business? We've asked the experts for their top tips to help get you started.

“Your customers knowing that you get involved in community projects encourages them to come back because they want to be part of that.” – Paul Cutsforth, operations director at Orchid.

“Examine your business using PESTEL (political, economic, social, technical, environmental and legislative) analysis. By examining each area carefully you’ll find ways to improve your corporate responsibility along the way.” – Paul Elliott, advisor and team leader for Business Link East Midlands.

“We try and recruit locally if we can. Fundamentally I think its better if your staff don’t have to travel far – you have to remember people are working long hours in the restaurant industry.” – Sam Harrison, owner Sam’s Brasserie.

“Charity can help root a restaurant in a community. I’ve noticed that something about the charity we’ve chosen and the way we support it has chimed with our customers and staff . It’s played a role in the way people think about us.” – Huw Gott, Hawksmoor.

“Would anyone in your business say ‘I would strongly recommend working here to friends and family’? How well a business scores on that question is going to be one of the best predictors of long-term business success. A business which is run responsibly is undoubtedly going to score higher.” David Grayson, chairman of the Small Business Consortium.

“You’ve got to have a long term view of it. We work in hospitality and hospitality means being generous. I believe it is very much a two way relationship with local communities and if you look after them, they’ll look after you.” – Sam Harrison, owner Sam’s Brasserie.

“It is important to have a mixture of local and national causes, so people within the company are closer to them and believe in it.” – Paul Cutsforth, operations director at Orchid.

“Encourage other local businesses to act responsibly too. A collective effort will result in better options in your area, which ultimately drives tourism you way.” – Jeff Gillard, owner South Sands Hotel.

“But those leaders and companies able to see the long-term view - recognising the opportunities for, and communicating the value of responsible business to the bottom line - will be the ones to truly come out fighting.” – Stephen Howard, chief executive of Business in the Community.

“Get involved. Charity work doesn’t damage the bottom line, in fact the benefits far outweigh the costs in terms of morale and motivation.” – Paul Cutsforth, operations director at Orchid.

Read more articles in this series here.


And for a more thorough understanding of what Corporate Social Responsibility involves, we suggest visiting www.businesslink.gov.uk.

Related News

The Cavendish Hotel's Ciaran Fahy (front right) collects his award

Sunday Times names The Cavendish Hotel as best small hotel employer

The Wyndham Grand has also been named one of the greenest hotels in London

World’s most ethical hotel companies named

Rufus Hall will be talking about Orchid's community projects to the UN later this month

Orchid boss to brief United Nations on corporate social responsibility

Submit a comment

Your comment has been saved

Post a comment

Please note that any information that you supply is protected by our Privacy and Cookie Policy. Access to all documents and request for further information are available to all users at no costs, In order to provide you with this free service, William Reed Business Media SAS does share your information with companies that have content on this site. When you access a document or request further information from this site, your information maybe shared with the owners of that document or information.